White Ocean Media
    Close-up of a stack of folded business newspapers

    Press Release Distribution

    Press release distribution that earns coverage, not just a listing

    A wire service puts your announcement on a list of hundreds for a flat fee, and most of those releases are never read by a journalist. Ours works the other way round: the release gives journalists we already have a relationship with a reason to write the story, rather than generating a syndication count. If a $150 wire blast is what a project needs, we're not the right fit for that job. If the goal is a journalist at a real outlet actually covering the announcement, this is the discipline it's built for.

    How is this different from a press release wire service?

    A wire service distributes; it doesn't pitch. The release goes out to a syndication network and, unless a journalist happens to be scanning that specific feed at that specific moment, that's the end of its life. Our version starts with the same release but treats it as the opening move in direct outreach: the specific journalists at the specific outlets who cover this exact story get pitched individually, with the release as supporting material, not the whole strategy.

    What makes a press release worth distributing this way?

    A genuine news hook: something happened that a journalist's readers would want to know before we approach anyone. Token launches, funding rounds, product launches, partnerships and executive moves all qualify when there's a real detail behind them, a number, a name, a specific change, not just a company deciding it's a good week for a press release. Substance is what earns a reply from a journalist; the distribution mechanics matter far less than what's actually being said.

    What does the process actually look like?

    Write the release the way a journalist would want to read it: a specific headline, a real detail high up, quotes that say something rather than filling space. Build the outlet and journalist list for this specific story, not a generic media database export. Pitch directly, with the release as the reference document. Follow up once, professionally, and report back on what actually landed.

    PROCESS

    How it works

    Our process

    01

    Write

    A release built to be read by a specific journalist, not to satisfy a wire service's format requirements.

    02

    Target

    A list built for this story, not a generic database of everyone who's ever covered the industry.

    03

    Pitch

    Direct outreach to the journalists on that list, with the release as supporting material.

    04

    Report

    A clear account of what actually ran, where, and what it's worth building on next.

    FAQ

    Common questions

    Sometimes, as one channel among several for announcements that genuinely benefit from broad syndication (a funding round, a major partnership), but never as the whole strategy. The direct outreach is what earns coverage; the wire distribution is supplementary reach on top of it.

    This is a media relations service built around a specific announcement, priced accordingly on a per-project or retainer basis, not a flat per-release syndication fee. It costs more than a wire blast because it does more than a wire blast.

    No reputable agency can guarantee earned coverage in a named outlet; that decision sits with the outlet's editors based on newsworthiness. What we guarantee is direct outreach built around what that outlet's journalists actually cover, and a track record across 100+ campaigns to show for the approach.

    Our deepest experience is in crypto and Web3, where release cadence is highest, but the same discipline (a real hook, a specific pitch, direct outreach) applies across every industry we work in.
    DISCOVERY

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    business@womedia.co