White Ocean Media
    Close-up of a cryptocurrency candlestick trading chart

    Crypto & Web3

    PR for token launches, exchanges and protocols

    Crypto and Web3 PR runs on a different clock: launches move in weeks not quarters, the credible outlets are a short, specific list, and a founder's visibility often matters as much as the project's. White Ocean Media has run more than 100 PR campaigns for blockchain, exchange and DeFi projects, with coverage secured in CoinDesk, Cointelegraph, Decrypt, Bitcoin.com, CryptoSlate and CryptoPotato.

    Who has White Ocean Media worked with?

    Clients include Zeebu, a B2B payments and settlement platform for telecom carriers; Orderly Network; Stader Labs, a multi-chain liquid staking platform; ZoomX Exchange; Ordenco; Aqua1 Foundation, a UAE-based Web3 fund; Tapbit Exchange; and Fairspin, among others.

    "Working with Womedia was seamless from start to finish. Their strategic approach to media relations helped elevate our profile and secure meaningful press that reinforced our reputation."

    Armin Ordodary, Founder, Ordenco

    Trusted by

    Zeebu
    Aqua1 Foundation
    Ordenco
    Stader LabsStader Labs
    Orderly NetworkOrderly Network
    Zeebu
    Aqua1 Foundation
    Ordenco
    Stader LabsStader Labs
    Orderly NetworkOrderly Network

    What news moments drive crypto PR demand?

    Token generation events and exchange listings, where the story has to land in the narrow window between announcement and trading going live. Funding rounds and partnerships, which need a coordinated release across the project's own channels and independent media at once. Protocol upgrades and mainnet launches, where technical substance has to translate for a business and retail audience without losing accuracy. And founder visibility between launches: market commentary, conference appearances, and the interviews that build a recognisable name ahead of the next raise.

    How is crypto PR different from generic tech PR?

    The outlet list is narrower: CoinDesk, Cointelegraph and Decrypt cover crypto the way TechCrunch covers startups, and a generalist tech PR agency without relationships there starts from zero. Regulatory sensitivity is constant: every public statement about a token needs checking against securities law, and a release that reads as an investment solicitation creates real legal exposure. And the audience is well-informed: crypto-native journalists spot marketing language dressed up as news immediately, which makes substance non-negotiable.

    PROCESS

    How it works

    Our process

    01

    Brief

    Understand the launch timeline, the regulatory constraints, and what's genuinely newsworthy versus what's routine product update.

    02

    Position

    Build the announcement and the founder narrative around what crypto-native media actually cover: substance, not press-release language.

    03

    Place

    Direct outreach to the specific journalists at CoinDesk, Cointelegraph, Decrypt and comparable outlets who cover this exact niche.

    04

    Compound

    Turn one placement into a pattern: founder commentary, follow-on coverage, and the visibility that makes the next raise or listing easier.

    FAQ

    Common questions

    Yes. Founder visibility and narrative-building work often starts before a token exists, so that a project has a recognisable name and prior coverage to point to when the launch announcement lands.

    No reputable PR agency can guarantee earned coverage in a specific outlet. That decision sits with the outlet's editors, based on newsworthiness. What we can guarantee is direct outreach to the right journalists, a pitch built around what they actually cover, and a track record of placements in the outlets listed on this page.

    Every public statement about a token is checked against securities-law risk before distribution: no promised returns, no language that reads as an investment solicitation, no unverified claims about listings or partnerships. Projects should also have their own legal counsel review token-related announcements; PR review doesn't substitute for legal review.

    Both. The outlet list and the substance of the story shift by sub-sector: an NFT collection's news hook is different from a DeFi protocol's audit announcement. But the same media relationships and process apply across the space.

    Yes, crypto is one of the least contested spaces for AI visibility work today. The same earned coverage that lands in CoinDesk or Cointelegraph is exactly the kind of independent, corroborating signal that gives ChatGPT and Perplexity a reason to cite a project when someone asks about it. See our AI visibility service for how the two connect.
    DISCOVERY

    Build the authority that AI can see

    Tell us about your brand and your goals. We reply within 24 hours.

    business@womedia.co